Parfuma Privacy Policy

At Parfuma, your privacy is as exclusive as our collections. We value the trust you place in us and do everything we can to protect your personal information.

1. Who is responsible for your data?

This privacy policy applies to all stores and the webshop of PARFUMA BVBA.

- Registered office: Eiermarkt 31, 2000 Antwerp

- Company number: 0406.370.513 | VAT: BE 0406.317.513

- Contact: info@parfuma.com | +32 (0)3 232 46 11

Parfuma complies with the ‘Law of 30 July 2018 on the protection of natural persons with regard to the processing of personal data’, as well as the European Regulation 2016/679 (GDPR). The European Commission provides a platform for online dispute resolution: https://ec.europa.eu/consumers/odr/

2. What data do we collect and why?

You share data with us in various ways. We use both the data we receive from you and the data we collect ourselves (such as browsing behavior).

Anonymous Data & Cookies

Even without registration, we collect anonymous data such as your IP address, search terms, and browsing behavior.

Purpose: Maintenance and improvement of our website through anonymous statistics.
Legal basis: Legitimate interest of Parfuma to optimize its services.

Your Account & Online Orders

When creating an account or placing an order, we store your name, address, phone number, email, and payment details.

Purpose: Execution of the agreement (delivery and invoicing) and simplifying future orders.
Fraud: Payment details may be used to detect irregularities.

Fabuleux Parfuma Club & Profilage

Members of our rewards program share their interests and purchase history.

Purpose: Personalized benefits, statistical analyses, and profiling to provide you with better advice.
Legal basis: Your explicit, prior consent.

Newsletter & Marketing

We like to keep you informed about trends and promotions through (personalized) newsletters.

Legal basis: Explicit opt-in. You can unsubscribe at any time free of charge.

3. Who has access to your data?

We never sell or rent your data to third parties.

Internal: Access is limited to responsible employees within Parfuma (e.g. customer service or logistics).
External partners: We sometimes rely on external processors (such as bpost for delivery or payment providers). They only receive access to the strictly necessary data and must delete it afterwards.
Legal obligation: In case of a judicial order, we may be required to disclose data.

4. How long and how securely do we store your data?

Duration: We do not retain data longer than necessary for the execution of our contractual relationship or the purposes stated in this policy.
Security: We have developed advanced technical and organizational measures to prevent loss, falsification, or unauthorized access.

5. Your Rights

You remain in control. You have the right to:

To view or modify your data through your account profile.
To withdraw your consent for processing.
To have your data deleted from our database.

Please contact our customer service for this via contact@parfuma.com.

Parfuma for customers in Flanders & the Netherlands

Secure Shopping: Our webshop uses the latest encryption for safe payments.
Local Service: Do you have questions about your data? Visit our boutiques in Antwerp, Hove, or Wijnegem Shopping Center.
Luxury Expertise: We use your profile only to enhance your beauty experience.