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It started on a Greek beach at sunset. What if you could capture that golden hour light, the light in which everyone takes selfies because it makes their skin glow, in a cosmetics jar? That is the question from which Ioan was born. Jani Kazaltzis and Jens Fissers, two people from Antwerp, spent more than two years working on the answer. Jens holds a doctorate in pharmaceutical sciences, Jani brought his years of experience in front of the camera. Together they developed Ioan: Belgian skincare that combines two things that usually stand apart. An instant visual effect and genuine long-term skin care.
The Golden Hour serum is the heart of the brand: it immediately gives a radiant glow while supporting the skin with retinol, antioxidants and hydrating complexes. Combine it with the Extra Sun tanning drops for the ultimate Ioan glow. All products are cruelty-free, vegan, dermatologically tested and made in Belgium. Discover Ioan online or visit Parfuma stores in Antwerp, Hove or the Wijnegem Shopping Center.
Ioan is a Belgian skincare brand founded by Jani Kazaltzis and Jens Fissers. The brand combines an instant visual glow effect with genuine long-term skin care through active ingredients such as retinol, antioxidants and hydrating complexes. All products are made in Belgium, cruelty-free, vegan and dermatologically tested.
The Golden Hour serum is the bestseller from Ioan. It instantly gives your skin a radiant, healthy glow while supporting it with active ingredients that address signs of ageing and hydrate deeply. It is designed so that makeup becomes a choice, not a necessity.
The Extra Sun tanning drops from Ioan give a subtle, healthy bronzed glow without sun. You mix a few drops into your day cream or serum. Enriched with DHA, erythrulose and antioxidants for an even, long-lasting colour. They are designed to work in synergy with the Golden Hour serum for the ultimate Ioan glow.
Yes, Ioan formulas are dermatologically tested and contain a hypoallergenic fragrance. Specific products such as Fill Me Up are also suitable as an introduction for those starting with retinol. In Parfuma stores in Antwerp, Hove and Wijnegem, our skincare experts advise you on which Ioan product suits your skin type.
IOAN is developed to be easily integrated into existing routines. Parfuma experts help you in-store or via the webshop with combining it with other premium skincare brands.
Ioan is available online at parfuma.com with free delivery in the Benelux from 60 euros. You can also visit Parfuma stores in Antwerp, Hove or the Wijnegem Shopping Center for a personal skin consultation and advice on the full Ioan range.